Age of social media
Earlier, marketers focused more on the buyer, than the end user. In the age of social media, a change is emerging. Now, the end user is more than or equally important to the buyer. This is especially significant for industries like airline and banking. The time gap between knowing the consumer and learning about their needs and feedback has ceased to exist. As opposed to earlier marketing laws that focused more on location and time, people nowadays are becoming time and location agnostic. On the internet and social media platforms, there is no limit. Like print and broadcast, social media needs to be learned as the next medium for marketing.
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